Videalert rebrands as VidAlert

Videalert, a leading provider of intelligent ANPR enforcement solutions, has refreshed its brand identity and will now trade as VidAlert, better reflecting the innovative, integrated services it delivers for local authorities.

This rebrand builds on VidAlert’s established expertise while maintaining the services, partnerships, and reliability that councils and the public sector trust.

Supporting Local Authorities with end-to-end solutions

As part of Marston Holdings, VidAlert has helped shape how local authorities manage enforcement and compliance by delivering fully integrated end-end solutions. These combine intelligent camera technology with expert operational support.

Local authorities operate in an increasingly complex environment, balancing rising community expectations with significant financial pressures and competing demands on limited road space. They set out to deliver cleaner, safer and more accessible streets while ensuring that resources are allocated effectively and responsibly.

As councils navigate the transition to net zero, VidAlert supports them with datadriven, scalable solutions that help turn policy into practical delivery.with expert operational support.

James Davies, Chief Commercial Officer for Marston Holdings, says:
“VidAlert reflects the evolution of our business and the role we play in supporting local authorities. We’ve moved beyond traditional ANPR to deliver fully integrated solutions that combine intelligent technology with operational excellence at the core of our service. This rebrand is more than a visual change, it represents our long-term commitment to innovation, partnership, and better outcomes for communities across road safety and traffic management.”

What the brand refresh means for clients?

No changes to your contract or service. The move to VidAlert is a refresh only.

• • No legal change: The company remains Videalert Ltd. Contracts, invoices, and services continue as normal.

• • Brand refresh: Communications, digital platforms, and marketing materials will transition to VidAlert over time.

• • Legal naming: Formal documents may reference Videalert Ltd trading as VidAlert.

• • Continuity of service: Systems, services, and day-to-day contacts remain unchanged.

Why VidAlert?

Designed with clients and communities in mind, the refreshed brand aims to:

• • Modernise the brand to align with technology-led, data-driven solutions.

• • Increase visibility, credibility, and recognition across the sector, supporting stronger partnerships.

• • Reinforce leadership in intelligent enforcement and video-based solutions that improve safety, compliance, and network performance.

Ongoing support and next steps

Clients will continue to receive the same high-quality service and support they expect from VidAlert. If you have any questions about the brand refresh or what it means for your service, please contact your Service Delivery Manager, who will be happy to help.