As part of its Safer, Healthier Streets initiative, Medway Council commissioned Project Centre to deliver five strategically placed Red Routes on key transport corridors. This initiative involved replacing double yellow lines with double red lines, establishing clear no-stopping zones.
While formal parking bays remained unaffected, the new restrictions enabled more effective enforcement against illegal stopping, reducing congestion, minimising delays on critical bus routes, and improving overall road safety.
These red routes aligned with Medway Council’s broader objectives outlined in the Local Transport Plan, including:
- Promoting safer, healthier communities through support for active travel and by reducing risk of accidents and crime
- Enhancing environmental health by addressing climate change and improving air quality
Targeted approach to reducing congestion and improving safety
The project was launched in response to persistent issues involving large goods vehicles and general traffic obstructing flow by stopping in restricted zones. Following a feasibility study including camera surveys, Project Centre identified five high-impact locations for the Red Routes, each equipped with 24/7 camera enforcement:
- Corporation Street, Rochester
- Star Hill, Rochester
- Best Street, Chatham
- The Brook, Chatham
- A2 Rainham High Street
An in-depth design and consultation process was undertaken, with Project Centre collaborating closely with Medway’s project board to develop effective strategies for public engagement and transparent design development and subsequent Traffic Regulation Order drafting.
Engagement and design development
Consultation efforts were comprehensive. Project Centre led in-person discussions with local businesses, particularly along Rainham High Street, and conducted public engagement via letter drops and online surveys. This feedback was vital in refining the design to balance the project’s goals with the needs of businesses and residents.
Implementation, challenges, and outcomes
Despite several challenges, Medway Council and Project Centre maintained strong communication with stakeholders and adjusted plans in response to feedback where possible.
Our parent company, Marston Holdings, in coordination with Project Centre’s lighting team, carried out site surveys to identify the best locations for cameras. This was followed by the successful installation of all required infrastructure, including poles, cameras, and signage. All five Red Routes were officially launched in May 2024.
Impact
The implementation of Red Routes in Medway reflects a forward-thinking approach to traffic management and urban safety. With continuous camera enforcement, these routes have already demonstrated tangible benefits by reducing congestion and increasing road safety.
This project’s success highlights the strong collaboration between Medway Council, Project Centre, and local stakeholders. This demonstrates their shared commitment to creating a safer and healthier transport network for the community.
