The Public Realm Vision for Whitechapel Road developed by Project Centre’s landscape team
aimed to create ‘An iconic street – unique, safe and vibrant’. The key narratives, which underpinned
the Public Realm vision have been guiding the development of the design throughout:
- Celebrating Whitechapel’s rich history, local identity and culture
- Creating a place that is more than a market destination
- Creating opportunities for social interaction and local art interventions
- Maximising opportunities for a green boulevard in an area with limited green spaces

This vision supported the Council’s successful Levelling Up Fund application.
Project Centre has since been supporting the Council in delivering the project through RIBA Stages
2-6. The southern footway was completed on site in July 2023 to complement the opening of
the council’s new town hall. New market stalls by Greig and Stephenson Architects and the high
quality public realm by Project Centre for the northern footway are currently being finalised for a
start on site in Autumn 2024.


